UNION MEMBERS
Territory: Ural Federal District
Central office: Yekaterinburg
Lamel beauty care drogerie chain
We've grown out of a distribution company. In 2013 we opened our first store in Nizhnevartovsk which focused on housewares and hygiene products. The market and our favorite clients' demands were changing, and so were doing we to make our supply aligned. In 2017 we opened a completely new format store under the brand Lamel to feature an elegant modern interior and to offer a wide range of decor items, care products and perfumes. This store format explicitly communicates our company's mission: "We create the beauty space and spur on to caring for self".
Today the company actively implements and develops advanced technologies in both IT and project management, marketing and category tools. We live and work to comply with our corporate values: Systems Thinking, Development, Trust and Respect, Integrity and Result!
Central office: Yekaterinburg
Lamel beauty care drogerie chain
- 26 years on the market
- 106 stores
- The footprint includes 20 cities from Noyabrsk to Surgut
- Over 20,000 products on store shelves
- Large team numbering ≥ 700 people
- 1 million loyal customers
We've grown out of a distribution company. In 2013 we opened our first store in Nizhnevartovsk which focused on housewares and hygiene products. The market and our favorite clients' demands were changing, and so were doing we to make our supply aligned. In 2017 we opened a completely new format store under the brand Lamel to feature an elegant modern interior and to offer a wide range of decor items, care products and perfumes. This store format explicitly communicates our company's mission: "We create the beauty space and spur on to caring for self".
Today the company actively implements and develops advanced technologies in both IT and project management, marketing and category tools. We live and work to comply with our corporate values: Systems Thinking, Development, Trust and Respect, Integrity and Result!