Our achievements
Awarding the Union Member's Own Brand Winner's Certificate at the Retail Tech 2023 Forum acknowledges the Drogerie Soyuz to have succeeded. This Award emphasizes how important is to develop cooperative movement and collaboration in retail business technologies.
Participating and being recognized at such a key discussion platform show that the Drogerie Soyuz is a top-tier player in the industry and is actively implementing innovative approaches and trends in its operations.
This achievement should inspire the Drogerie Soyuz to keep on developing and take the lead in the retail business.
n 2023, the Drogerie Union member company nominated its brand Ecoroom for the annual Private Label Awards. As a result, the brand became the III place winner in two categories at once: The Best Own Brand of Non-Food Products for Regional Chains and The Best Own Brand for Perfumes and Cosmetics Chains and Drogeries.
The Private Label Awards are a high mark of the quality in the own brands industry. The Drogerie Soyuz member company is proud of its brand's win and will continue to work on innovative and eco-friendly products to cater the needs of today's consumers and care for our planet.
150 employees from 19 Drogerie Soyuz member companies have completed a six-month training course in Strategic Brand Marketing and Brand Development. This demonstrates the Drogerie Soyuz's commitment to developing and improving its brand strategy. Training employees in these important disciplines enhances and improves their branding and positioning skills and knowledge.
Developing the existing Union member brands and creating new ones show that they seek to be relevant and competitive in the marketplace. This may include redesigning products, improving quality, developing new product lines, etc.
The joint efforts of all Union members will make these plans a reality and ensure sustainable growth and success of regional chains in the future.
At the VII International Award for Contract Manufacturing in 2022, two brands belonging to Drogerie Soyuz received awards. The men's cosmetics brand Zip became the winner of the first degree in the nomination: "Best STM in the "cosmetics and perfumes" segment, and the brand of feminine hygiene Siola received a diploma in the nomination "Best STM in the "Drogerie" segment.
These awards demonstrate the high quality of products and the Union's successful strategy.
In 2021, Babiko reaffirmed its awarded leadership and this time won The Best Drogerie Own Brand Award at the annual PRIVATE LABEL AWARDS (BY IPLS).
Babiko is indeed the brand that deserves to be recognized for its high-quality products. Being awarded for the second time proves the excellent performance of the company and indicates its continuous development and improvement.
In 2020, the men's cosmetics brand Zip produced by a Drogerie Union meber company got the 2nd place award in The Best Cosmetics and Perfumery Own Brand at the annual PRIVATE LABEL AWARDS (BY IPLS).
Such kind of recognition is important for the company as it takes it to the next level in the cosmetics and perfumery segment. Zip will now connote reliability and quality. This award may also help engage new partners and edge out competitors, which turns the products manufactured by the Drogerie Union companies into the top-tier market players.
n 2018 Babiko won the second prize in The Best Own Brand of Children's Products category of the annual Private Label Awards (BY IPLS), which proves the first-class quality of Babiko children's goods manufactured by the member of the Drogerie Union.