About us
LLC «DROGERI SOYUZ» was founded in 2015. The purpose of its creation was to unite retail chains of the drogeri format (stores of non-food consumer goods) to consolidate purchasing activities.
At the begining, the union consisted of 6 networks. During the development and growth of the company, its scope gradually expanded. At present there are already 19 participants in the ranks of the Drogeri Union. Their retail stores are located not only in Russia (from Kaliningrad to Vladivostok), but also abroad. They all joined together to become stronger together.
Within the union, retail chains receive a new impetus for further development. So, one of the first successful projects was the development of own trademarks. Babiko, Dane and Ecoroom brands appeared in 2016 and managed to adequately prove themselves to consumers.
The primary task for Drogeri Soyuz is to preserve the economic efficiency of the participant networks. That is why the union focuses on expanding the representation of high-margin unique products. We strive to increase the number of own trademarks and are engaged in the development of foreign economic activity (FEA).
Drogeri Soyuz Goals:
Increasing the profitability of retail chains
Exchange of best practices
Optimization of logistics and procurement activities
Creating the private labels
Organization of foreign economic activity
Improving the conditions of the service portfolio
Drogeri Soyuz today
Today Drogeri Union unites 19 regional retail chains, which are more than 2,200 stores.
The total annual turnover of the networks is more than 50 billion rubles.
We are present in the following regions of Russia
- 8 federal districts
- 33 regions
We are present in the following regions of Kazakhstan:
The following functions are centralized within the Drogeri Soyuz:
- Management of private labels (own trademarks)
- Management of foreign economic activity
- Managing united contracts
- A single distribution center in the Moscow region with permanent storage of goods
- Unified IT-structure
- Unified communication environment
The main purpose of creating an association of independent retail chains within the framework of the Drogeri Soyuz was to increase the operational efficiency of participating chains, which in turn will improve the quality of the assortment offer for customers.
