On October 11, 2023, the long-awaited meeting of marketers of Drogerie Union retail chains took place. At one site, we gathered 42 first marketing persons from Vladivostok to Kaliningrad. The key theme of the meeting was experience exchange and search for new solutions in promotion efficiency improvement of the retail network and OEM. Marketing directors shared the latest successes, openly answered the most "difficult" questions. Together we created a unique energy of interaction, everyone took with them new solutions and insights. The most important decision for the Union was in agreement for all sale networks of single promo calendar on 2024 for OEM! We are waiting for the next face-to-face meetings, but for now we will continue to communicate online.