June was marked by a grand promotion held by Vprok company together with LARUN.
The team applied non-price promotion techniques: they raffled off 20 year’s supplies of products and a beach trip as the main prize among buyers of the brand’s goods! Raising the brand awareness, enhancing customer loyalty and increasing the gross revenue of categories through the growth of Own Brand sales, including in the long run, were the main targets of the campaign.
The campaign results exceeded expectations: the total retail margin in all categories where the brand is represented grew from 5 up to 17 points, while their gross revenue increased from 7 to 17%. This shows that a well-designed Own Brand promotion campaign can have a significant impact on the category’s earning power. We congratulate our colleagues with excellent results and thank them for their contribution to the LARUN development!