The Drogerie Union team commenced making stop-motion videos to promote their own brands. Stop-motion video is a way of animating by photographing objects sequentially while moving them. This creates the effect of vivified objects, which makes such video engaging and appealing to viewers.
We decided to use this format to promote our ZIP and Beautella brands because it is eye-catching, creative and ideal for product demonstrations. Stop-motion videos enable us to show the variety of products, colors, textures and their applications in a unique and catchy style.
The first two videos are a great start to help increase sales and enhance awareness of the ZIP and Beautella brands. We will continue doing this to make each of our portfolio brands have its unique style and image. Stop-motion videos will help us imbue our products with their fibers and individualities recognizable by the viewers. We will use different techniques and effects to create an impressive and engaging visual presentation of our products.