STM conquers the market for women's looms and cassettes: impressive results and new horizons
On the threshold of the new season, we would like to share with you the news about how our own brands (CTM) are influencing the success of the women's looms and cassettes category.
The results are impressive:
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In the disposable looms segment, STM's share of margin reaches 37%, indicating strong demand for our products.
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Shaving systems created under the STM brand bring 40% of margin, confirming their quality and effectiveness.
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STM shaving cartridges account for 14% of the margin, which is also excellent.
It is important to note that the markup on STM products in these subcategories is much higher than the average markup on other brands and reaches 3-5 times! This indicates the high competitiveness and attractiveness of our products for customers.
Our current STM assortment is carefully balanced and fully satisfies the needs of the most demanding customers. We continue to work on improving product quality and expanding our assortment to please you with new innovative solutions in the field of women's shaving.