What is it? Our beauty bar is a place where you can immerse yourself in the world of beauty and care and feel at home. This is where people come to have a heart-to-heart and share their problems, joys and achievements!
Our heroes:
Elena, the Bar owner (the Optima’s representation) + Expert + Our customer
If you face a problem, Optima can offer a product that will help to solve it and, together with experts, give a perfect pattern/recommendation/advice on how to cope with the problem by yourself.
This project combines:
1. entertainment (5-7 min series format)
2. helpful and checked advice from true experts (including in the format of checklists)
3. review of Own Brand products
4. communicating our values on an emotional level.
Optima Beauty Bar means caring for both external and internal beauty.
Our heroes:
Elena, the Bar owner (the Optima’s representation) + Expert + Our customer
If you face a problem, Optima can offer a product that will help to solve it and, together with experts, give a perfect pattern/recommendation/advice on how to cope with the problem by yourself.
This project combines:
1. entertainment (5-7 min series format)
2. helpful and checked advice from true experts (including in the format of checklists)
3. review of Own Brand products
4. communicating our values on an emotional level.
Optima Beauty Bar means caring for both external and internal beauty.