Preparations are continuing for the first general promo for all the chains in the union. In February, a promo event on the trademark ZIP will be held in almost all participating retail chains.
ZIP is a brand of men's daily care products in the middle price segment. ZIP - "Zooming in progress", if translated means "focusing on progress". The products under this brand name are in demand among men who keep up with the times.
The range assortment of the brand includes: for and after shave products, deodorants, shampoos, shower gels, soap, wet wipes and shaving systems.
The purpose of the Campaign: to increase brand awareness
Mechanics: buy ZIP - participate in the lottery
The retail chains of the Drogeri Union will hold more than 20 lotteries in February.