The development of its own brands is a priority area for the Drogerie Union. One of the tasks of its own brands is to increase the profitability of categories. We are starting to share the success of our brands.
Domovero is an interior perfume brand that is represented in the subcategories by aerosol air fresheners and replaceable units for automatic air fresheners.
According to the results of sales of our retail chains, the brand shows the best results in the category:
| Brands |
Sales share SALES,% |
Sales share SALES, rub |
Margin share, rub % |
| DOMOVERO | 19% | 24% | 31% |
| AIR WICK | 10% | 18% | 13% |
| MASTER FRESH | 14% | 10% | 11% |
| GLADE | 7% | 9% | 8% |
| SYMPHONY | 6% | 6% | 6% |
| ALPEN FRESH | 5% | 5% | 6% |
| DO-RE-MI PREMIUM | 5% | 5% | 5% |
| МЕЛОДИЯ АРОМАТОВ | 8% | 4% | 4% |
| GOLD WIND | 7% | 4% | 3% |
| ПРОЧИЕ БРЕНДЫ | 19% | 14% | 14% |