On May 29, 2025, Drogerie Union took part in the first closed CEO LAB event for top managers of the Russian food industry in Volgograd.
The participants of the event were top executives of retail chains in Russia and top executives of manufacturers.We met at one of the modern examples of a production facility - the new Grass plant, where in addition to the business program, discussions and networking, we were given an immersive tour of the production facility.
Despite the fact that our industry is not exactly close to the food industry, the session covered such important and interesting topics as new product launches, the buyer's journey, the use of AI in an organization's operations, and HR management strategy.
We got a lot of useful acquaintances and ideas!
