Traditionally, the Drogerie Union holds the "Private Label Battle" annual competition among retail chains that are members of the Union.
This year, the Drogerie Union will celebrate its 10th anniversary, and the name of the competition is dedicated to this date: "10 years of bright victories: Sochi is calling"
The competition is aimed at:
· сontribution to development of the culture of private labels (PL) and high-margin unique products;
· growth of PL sales and profitability of product categories;
· growth of brand awareness.
The participants of the competition in 2025 will be:
· category managers,
· marketeers,
· merchandisers of retail chains.
There are evaluation criteria for each category of participants.
The main prize of the competition is a visit to the festive event to celebrate the Anniversary of the Drogerie Union company in the sunny city of Sochi.