Every year Drogeri Union holds Private Label Battle - a competition among retail chains that are members of the Union. The aim of the competition is to increase the share of private labels in the turnover of retail chains and increase brand recognition for customers. The participants of the competition are category managers of retail chains.
The evaluation of the competition is based on two main criteria: private label sales growth in roubles and private label margin increase.
The first Private Label Battle was held in 2022, and Drogeri Union decided to hold such contests annually.
The main prize of the competition is an amazing Weekend in one of the most beautiful cities in Russia. In 2023, the winners of the competition spent a fantastic weekend in Moscow, where they visited an unusual excursion, the musical "Don't be afraid of anything, I'm with you!" and took part in an art party with a master class in drawing.
The third Private Label Battle starts on Jan. 15, 2024. This time we have added a bit of a game format. The competition is held in the style of the DROGERI VOYAGE RALLY. Participants will "drive" the way from Stavropol to Vladivostok, visiting the winning cities of the Private Label Battle 2023.
