International industry conference on development of production and promotion of cosmetics, perfumes, professional and household chemicals
On March 18, 2025 at the International Industry Conference on the development of production and promotion of cosmetics, perfumes, professional and household chemicals “From idea to product realization” our brand director Anastasia Osminina spoke. Anastasia took part in an expert discussion on the topic: “What factors influence a supplier to get a place on the shelf”. The participants of the meeting considered the subtleties of the assortment matrix, the top 10 criteria for selecting new products on the shelf, rebranding and withdrawal of goods from circulation.
