On 18 and 19 May over 100 qualified experts from 19 regional drogerie chains were hosted in Moscow.
The first day was dedicated to sharing experience and best practices. Representatives of the chains made presentations on the following topics:
Best practices in product category management: hair care products, facial skin care, hair dye, makeup products. Experience in managing the Own Brand of a retail chain.
On the second day, 6 new Own Brand projects were defended. The projects were developed by representatives of the chains as part of the corporate training on branding.
Drogerie Soyuz grows with every passing year! The Conference promotes unity and cohesion of representatives of 19 regional chains from all over Russia. The success of the event set the stage for further cooperation aimed at increasing the economic efficiency of all Union members.
We have a lot of joint, big and promising projects ahead of us!