Our own trademarks
Amfa is an umbrella brand that has been featuring on the Russian market for several years.
Its products first sprang in 2018 to feature in the low price Hygiene segment. Later on, the brand's product offering expanded and divided into two subcategories "Personal Care" and "Feminine Hygiene", which include menstrual and daily pads, tampons, cotton swabs and pads, wet wipes and intimate gels. Amfa's development plans assume expanding the product offering to feature the "Urology", "Liquid Soap", "Pocket Tissues" and "Non-Stops" lines.
The main purpose of creating an association of independent retail chains within the framework of the Drogeri Soyuz was to increase the operational efficiency of participating chains, which in turn will improve the quality of the assortment offer for customers.